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AI Search Consultant for B2B Companies
Helping B2B brands get found across Google and AI answer engines
I’m David Craig White, an independent coach and consultant with over 25 years’ experience in B2B sales, training, coaching, SaaS, positioning and commercial growth.
I help B2B companies improve how they are found, understood and recommended across Google, ChatGPT, Claude, Gemini, Perplexity and other AI answer engines.
AI Search is changing B2B buyer behaviour at an alarming speed
B2B buyers are using AI answer engines to research problems, compare options and shape opinions long before they ever visit your website.
They are building shortlists before they book a demo, fill in a form or appear in your CRM.
Gartner reported that 75% of B2B buyers prefer a rep-free sales experience, while 6sense found that 81% of buyers choose a preferred vendor before speaking with sales.
Now AI search is accelerating that shift.
Buyers are asking ChatGPT, Claude, Gemini, Perplexity and Google AI to explain problems, compare solutions and recommend companies.
That means buying decisions are being shaped in places where your sales team has no control.
If your brand is not being mentioned, cited or accurately described, you are not just missing traffic. You are not even in the conversation.
AI search could become one of the most important discovery channels for B2B brands over the next 12 to 24 months. The brands that adapt first will gain the exposure, trust and visibility while everyone else tries to catch up.
Most B2B brands are treating AI search like traditional SEO
AI search is not just another version of Google.
But many brands are acting like it is.
They are creating more blog posts, chasing more keywords, building more comparison pages and looking for quick ways to influence individual AI platforms.
Some of that may help.
But it will not fix the real problem.
AI answer engines do not only look at pages and keywords. They look for clear, consistent signals about who your company is, what you do, who you help, what you are known for, and why your brand should be trusted.
That means ramping up the old SEO content machine is not enough.
Buying more backlinks is not enough.
Optimising your website for more keywords is not enough.
If your brand entity is weak, scattered or unclear, AI systems have less reason to understand you, cite you or recommend you.
This is where most B2B brands are exposed.
They are trying to win a new search environment with an old playbook.
Highly Recommended by Leading Brands
“David is by far one of the strongest sales trainers and sales performance coaches I have ever come across…perhaps THE strongest!”
Aki Danmark Palikaras – Chief People Officer at Trustpilot
Why Clients Choose Me for B2B Sales Training and Coaching
I have walked the walk as a sales rep, making thousands of cold calls, beating gatekeepers, qualifying opportunities, negotiating and closing deals.
I have also walked the walk as a sales leader for over ten years, managing sales reps, recruiting, firefighting and sitting in internal meetings like most.
And I have trained and coached over 10,000 salespeople in over 120 countries.
Some of my past clients have included many fast-growing companies, including Trustpilot, Siteimprove, Falcon.io (Brandwatch), SDL, and more.
My tailor-made sales training courses, combined with world-class sales coaching, give me the edge over other b2b sales trainers and help you get better results.