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Sales Training Without the Motivational Bullshit
Practical B2B Sales Training that Changes Seller Behaviour
I provide practical sales training and coaching solutions for B2B organisations who want to change the way their salespeople sell and improve sales performance.
Your Sales Trainer
I’m David Craig White, a British B2B sales trainer, coach and consultant with 25+ years’ hands-on experience in B2B sales, leadership and talent development.
I provide sales training for teams and one-to-one sales coaching to individuals who want to change the way they sell and improve their sales performance.
Why Clients Choose Me for B2B Sales Training and Coaching
I have walked the walk as a sales rep, making thousands of cold calls, beating gatekeepers, qualifying opportunities, negotiating and closing deals.
I have also walked the walk as a sales leader for over ten years, managing sales reps, recruiting, firefighting and sitting in internal meetings like most.
And I have trained and coached over 10,000 salespeople in over 120 countries.
Some of my past clients have included many fast-growing companies, including Trustpilot, Siteimprove, Falcon.io (Brandwatch), SDL, and more.
My bespoke sales training solutions, combined with world-class sales coaching, give me the edge over other b2b sales trainers and help you get better results.
One-to-One Sales Coaching
I run a 12-month B2B sales coaching program for a small number of clients each year, helping you improve your sales performance with clarity and confidence.
Don’t expect generic advice, role plays and motivational fluff.
Expect an authentic, personal coaching experience that changes how you sell and how you see yourself as a salesperson.
He Said It. Not Me.
“David is by far one of the strongest sales trainers and sales performance coaches I have ever come across…perhaps THE strongest!”
Aki Danmark Palikaras – Chief People Officer at Trustpilot