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The SEO Expert for UK Small Businesses
Helping Small Businesses Gain Online Visibility & Customers
I’m David Craig White, a UK SEO expert with more than 20 years experience as an SEO consultant, helping small businesses grow.
I provide affordable SEO services to small business owners across the UK who want to improve their online visibility and attract new customers.
Good SEO = Happy Clients
“Thanks again for all the SEO work you’ve done for us so far. We’ve managed to win back our page one results on Google for both of the main locations and we’re getting more enquiries than we can handle at the minute.”
Dean Logam, Owner at Hanley Chartered Accountants
My Approach to Search Engine Optimisation (SEO)
Search engine optimisation (SEO) has been around for more than 30 years, but today (in 2026) it faces it’s biggest shift yet.
AI assistants like ChatGPT, Claude and others are now taking a chunk of all search traffic, resulting in many businesses starting to panic.
But if we’re honest – most of those businesses never truly invested in original SEO as they believed it to be outdated or just something that didn’t work.
Why?
Many people simply do not understood how SEO actually works, and most were not willing to invest the time or money into something that would not give instant results.
For those businesses who did, they’ve been enjoying a blue ocean of free website visitors and paying customers for years.
But I do get why businesses are skeptical.
SEO is simple in principle, but extremely technical and somewhat complex in others.
It’s is also confusing, frustrating and does not guarantee results as it’s totally out of our control.
You also need to learn a ton of new things related to how to rank your website on Google and other search engines.
But you also need to stay on top of those things because SEO constantly evolves.
And with the new shift into AI-driven search and LLMs, it’s becoming even more complex and confusing.
But one thing is for sure; those businesses who invest in this new era are going to be dominant players in their space for many years to come.
Everyone else is going to be playing catch-up, because if you’re not visible in today’s online world, you’re invisible.
So, if you’d like to work with someone who underatands all of these things, book a free consultation call with me below.
About David Craig White
My name is David Craig White, an SEO consultant with more than 20 years experience with SEO, copywriting and helping businesses grow.
I help small businesses in the UK improve their online visibility and attract more customers.
My clients like working with me because I provide clear, honest advice upfront, and because I always deliver above and beyond.
The majority of my clients are small businesses like accountants, plumbers and restaurants, but I also offer B2B SEO consulting to a few clients in SaaS and other industries.