David Craig White

B2B Sales Training for Teams

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Sales Training Without the Motivational Bullshit

Practical Training that Changes Seller Behaviour

I help B2B sales leaders and CEOs establish a unified approach to selling that delivers consistent results across their sales teams.

EXPLORE B2B SALES TRAINING

Your Sales Trainer

I’m David Craig White, a British B2B sales trainer, coach and consultant with 25+ years’ hands-on experience in B2B sales, leadership and talent development.

B2B Sales Trainer, David Craig White

I’m also the Founder of Bold Sales Training, creator of The Bold Sales Methodology and author of Stop Talking Start Selling.

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Why Clients Choose Me for Sales Training and Coaching

I have walked the walk as a sales rep, making thousands of cold calls, beating gatekeepers, qualifying opportunities, negotiating and closing deals.

I have also walked the walk as a sales leader for over ten years, managing sales reps, recruiting, firefighting and sitting in internal meetings like most.

And I have trained and coached over 10,000 salespeople in over 120 countries.

Some of my past clients have included many fast-growing companies, including Trustpilot, Siteimprove, Falcon.io (Brandwatch), SDL, and more.

My bespoke sales training solutions, combined with world-class sales coaching, give me the edge over other b2b sales trainers and help you get better results.

EXPLORE B2B SALES TRAINING

One-to-One Sales Coaching

I run a 12-month B2B sales coaching program for a small number of clients each year, helping you improve your sales performance with clarity and confidence.

Don’t expect generic advice, role plays and motivational fluff.

Expect an authentic, personal coaching experience that changes how you sell and how you see yourself as a salesperson.

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He Said It. Not Me.

David Craig White Reviews

“David is by far one of the strongest sales trainers and sales performance coaches I have ever come across…perhaps THE strongest!”

Aki Danmark Palikaras – Chief People Officer at Trustpilot

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