The UK SEO Specialist for Small Businesses
My name is David Craig White, a UK SEO specialist with over 20 years experience with SEO and helping small businesses grow.
I work with small businesses across the UK, helping them improve their online visibility and reach new customers.
Over the past 20 years, I’ve blended technical SEO skills with deep knowledge of how buyers search, shortlist, and make decisions, ensuring my clients are the ones found, not forgotten.
My Journey to Becoming an SEO Specialist
Back in 2009, I built my first website for a startup on Magento CMS.
It was a disaster — 20,000 pages indexed on Google, duplicate content everywhere, daily site crashes, and no clear SEO strategy.
Fixing that mess taught me more about search optimisation than any course could.
It lit the spark that’s driven my work ever since.
Experience That Sets Me Apart
Before becoming an SEO consultant, my background was in commercial leadership inside of B2B tech startups. I understand business growth from the inside, not just the marketing side.
In 2018, I became Managing Director of one of the UK’s leading SEO agencies, later acquired by a global player.
Since then, I’ve built, optimised, and ranked over 250 websites for clients in highly competitive markets.
Why I Work With Small Businesses
I love doing SEO for small businesses.
I’ve run multiple small businesses of my own over the past two decades, and spent most of my time working with small businesses as a consultant.
I’ve never been a big fan of slow, corporate processes and I’d rather help a small business compete with the big companies than the other way around.
I do work with some bigger, faster moving clients, but most of my fun comes from having a big impact on helping small businesses grow.
It’s just so much more fun and satisfying.
Why Small Businesses Choose Me for SEO
20+ Years of Helping Small Businesses Grow Online
I’ve spent more than 20 years helping businesses attract customers, generate leads and grow revenue through sales, marketing and digital strategies.
Straight-Talking SEO Advice Without the Jargon
SEO doesn’t need to be complicated. I’ll explain what’s working, what isn’t and what I’d recommend in plain English.
Direct Access to Me Throughout Your Project
You’ll work directly with me from start to finish. No outsourcing, no account managers and no being passed around different departments.
Fast Delivery Without Cutting Corners
I move quickly, but I don’t rush. My goal is to deliver high-quality SEO work as efficiently as possible without sacrificing standards.
Transparent Fixed Pricing With No Long-Term Contracts
I believe in simple pricing and clear expectations. You’ll know exactly what you’re getting and what it costs before any work begins.
Attention to Detail Most SEO Consultants Miss
I’m obsessive about quality. From technical SEO issues to on-page optimisation and content, I focus on the details that often make the difference between average and exceptional results.
Let’s Talk
If you’d like to learn more about working with me, book a free SEO consultation or read more about my affordable SEO services today.
Page last updated: 7 June 2026